School Marketing the Right Way – with Brendan Schneider Why Identity Matters More Than BuzzwordsIn this episode, Thomas sits down with marketing strategist and former school administrator Brendan Schneider of SnyderB Consulting to discuss one of the biggest challenges facing Catholic schools today: how to clearly communicate what makes a school worth choosing.From websites that try to say too much to schools that struggle to define their identity, Brendan shares practical insights on how principals can rethink enrollment, retention, and school marketing in a rapidly changing educational landscape.The conversation explores:Why schools must identify what truly makes them differentHow generic messaging hurts enrollmentWhy retention may matter more than recruitmentThe importance of defining a clear school identitySimple exercises principals can use immediately with staff and familiesHow AI and strategic conversations can support school leadershipWhether your school is thriving, struggling with enrollment, or simply trying to clarify its mission, this episode offers practical and encouraging ideas for building a school culture and message that families genuinely connect with.About Schneider B Media:You Were Hired to Build Relationships with Families. Not to Become a Google Ads Expert.I spent 28 years working inside schools in admissions, marketing, and enrollment. I know what it is like to be told to "increase inquiries" while also managing tours, writing newsletters, driving the van, and cleaning up after a sick kid at lunch.That is why I built the Fractional Digital Marketer program. You get a full digital marketing team without hiring anyone. We handle the strategy, execution, and optimization. You focus on what you do best: connecting with families.School Marketing the Right Way - Book Read more of Brendan’s work on LinkedinTo get your School Identity & Marketing Reflection Toolkit, please visit us here.  If you need help implementing your marketing strategy, please schedule a time to talk with us today. https://bit.ly/Build-IT-Better-TogetherThe In Search of Catholic School Excellence Podcast is brought to you by I Love My Tech Team. When technology doesn’t work, Catholic school leaders lose time, trust, and momentum. We partner with schools to restore reliable systems, empower teachers, and create the foundation for innovative learning centered on students.Lead Your School Into What’s Possible with I Love My Tech Team.Restoring What’s Broken. Advancing What’s Possible.Find out more at https://ilovemytechteam.com

In this conversation, I sat down with Kim Jenkins from Empowering Speech Services (https://www.empoweringspeechservices.com/meet-kim)  to talk about how she’s used the frameworks from Language Therapy Advance Foundations (https://drkarenspeech.com/languagetherapy/)  along with the gestalt language processing stages, for reluctant readers, and AAC users. We also talk about how important it is for clinicians to think flexibly with how they apply frameworks in therapy so they can pull from multiple sources to come up with their own personal protocols that work for their caseload. We also chat about other topics such as what “alter ego” we want to emulate when we’re going through a challenge, social media strategies and mindset, our dogs, and how to draw parallels between language therapy, clinical practice, fitness, tips for learning how to do pull-ups, and other areas of life. Kim Jenkins is a neurodiversity-affirming speech therapist who is passionate about helping neurodivergent children and their families flourish.  Empowering Speech Services was built on the idea that authentic and meaningful communication can be achieved by focusing on a child's strengths, meeting their sensory needs, following their lead, and empowering family members in the process. Serving the Milton and Alpharetta areas of Georgia, she takes the time to truly get to know her clients, their joys, interests, unique strengths, and individual challenges. In this conversation, we discuss:✅ How Kim uses semantic features and syntactic study with AAC users✅ Using the “Essential 5” framework from Language Therapy Advance Foundations with students who use a lot of scripting and gestalts✅ Engaging a reluctant reader literacy and vocabulary work✅ Parallels between life, language therapy, fitness, and social media marketingLearn more about Kim’s private practice on her website here: https://www.empoweringspeechservices.com/Visit her on TikTok here: https://www.tiktok.com/@empoweringspeechservices@UCSeGnUyaf6NBHJFBuoUFUTA Visit her on Instagram @empoweringspeechservicesConnect with her on LinkedIn here: https://www.linkedin.com/in/kimberly-jenkins-a0288796/Check out her TeachersPayTeachers store here: https://www.teacherspayteachers.com/store/empowering-speech-servicesI mentioned the following previous De Facto Leaders Podcast interviews:EP 205: Using the Essential 5 to Build Vocabulary and Syntax in Secondary School (with Amy Baugh) here: https://drkarendudekbrannan.com/ep-205-using-the-essential-5-to-build-vocabulary-and-syntax-in-secondary-school-with-amy-baugh/EP 140: Creating an Intentional Career and Life with Alter Egos (with Meg Niman) here: https://drkarendudekbrannan.com/ep-140-creating-an-intentional-career-and-life-with-alter-egos-with-meg-niman/EP 154: Therapy Session Structure, Narrative Language, and Commentary on Gestalt Language Processing here: https://drkarendudekbrannan.com/ep-154-therapy-session-structure-narrative-language-and-commentary-on-gestalt-language-processing/Also mentioned in this episode:”Stories that Stick” by Kindra Hall here: https://www.storiesthatstick.com/Sarah Brashears from Social Mogules: @socialmogulsIn this episode, I mentioned Language Therapy Advance Foundations, my program that gives speech pathologists a scalable framework for building language skills needed to thrive in school, social situations, and daily life. You can learn more about the program here: https://drkarenspeech.com/languagetherapy

In this episode Gene shares some thoughts about what he has learned about what NOT to do when it comes to providing professional development and support for teachers and staff.Links:Gene's Books:Teach FastMaximizing the Impact of Coaching CyclesDigital CaptivesX: (1) Gene Tavernetti (@gtavernetti) / XLinkedIn:(7) Gene Tavernetti | LinkedInwww.tesscg.com

In this episode, Priten speaks with Tiffany Brown, litigation counsel at Tech Justice Law, about what accountability looks like when AI products cause real harm. They discuss the wave of product liability lawsuits filed against ChatGPT, why disclaimers and "for entertainment purposes only" language do not insulate companies from responsibility, and how courts are beginning to treat generative AI as a defective product. The conversation also moves into civil rights enforcement, state versus federal action, and the new legal questions raised by autonomous agents.Key Takeaways:Generative AI is being litigated as a defective product. Tech Justice Law has filed cases tying ChatGPT to suicides, suicide attempts driven by AI delusions, and even a school shooting in Canada. The legal theory treats the chatbot itself as a product whose harms were foreseeable and whose deployment was negligent.Foreseeability is doing a lot of the work. A book that contributes to a mental health crisis is hard to litigate; a chatbot designed to mimic human emotion and used by a 12-year-old is not. When a company knows or should have known that a product can cause specific harms, the law has tools to respond.Disclaimers do not erase liability. A "this may hallucinate" warning, or Copilot's "for entertainment purposes only" terms, do not get a company out from under strict product liability when people are losing their lives. Courts will ask whether the company did enough, not whether it checked a box.States are doing the work Congress is not. State attorneys general are opening investigations, state legislatures are passing AI-specific laws, and California recently moved to block the "the agent did it" defense. Federal action is unlikely in the next two to three years.The harms cut across demographics. Unlike the social media cases, which centered on minors, AI chatbot cases involve children, older adults, people with disabilities, and even tech-savvy users. The speed and scale of impact is what makes generative AI different.Agentic AI raises the stakes again. When a single company can deploy 200 autonomous agents instead of one rogue employee, the scale of potential harm changes the legal calculus. Insurance products are emerging, but Tiffany is skeptical that liability can be outsourced to the agent itself.

In this episode of The Principal’s Handbook, we explore the five key practices that build confident, effective school leadership. You’ll learn how shifting your identity, leading without needing approval, and focusing on what truly matters can transform how you show up each day. We also dive into the importance of managing your thoughts and staying committed to growth, even when leadership feels challenging. If you’ve been second-guessing yourself or feeling overwhelmed, this episode will give you a clear framework to lead with more confidence and clarity. Find out your confidence score with the FREE Confidence Scorecard for Principals.Get The Confident Principal Reset: A 14 Day Action Plan for PrincipalsGet free resources at principalfreebies.com.